Does ChatGPT know
your business exists?

AI Visibility refers to whether AI assistants like ChatGPT, Perplexity, Google's AI Overviews, and Siri can find, trust, and recommend your business when someone asks a relevant question. As more consumers use AI to find local services instead of scrolling search results, businesses that AI cannot confidently recommend lose leads to competitors that are better structured. It matters most for local service businesses where a single recommendation drives a booking.

You enter your business URL or basic business information, and the tool analyzes your online presence for the structural signals that AI systems use to evaluate businesses: Google Business Profile completeness, review volume and recency, schema markup, NAP citation consistency, and content authority. It returns a score from 0 to 100 and identifies your most critical gap within about 30 seconds.

The tool does not directly query ChatGPT or Perplexity in real time. Instead, it identifies the structural factors that determine whether AI systems have enough high-quality, consistent information to recommend your business with confidence. If those foundations are strong, AI recommendation follows naturally. Think of it as checking whether you've built the conditions for recommendation, not sampling every possible query.

No. A traditional SEO audit focuses on ranking signals: backlinks, keyword density, page speed, and technical crawlability — all aimed at moving up in Google's blue-link results. An AI visibility audit focuses on whether AI assistants can confidently recommend your business: structured data, consistent citations, review authority, and content that directly answers questions. The audiences overlap, but the signals and priorities are meaningfully different.

The score is a composite measure of how well your business is positioned for AI recommendation. Scores of 80–100 indicate a strong foundation that AI systems can confidently use. Scores of 60–79 mean the basics are in place but gaps exist. Scores of 40–59 indicate meaningful weaknesses that are costing you recommendations. Scores below 40 mean your business is largely invisible to AI assistants and at serious risk of being passed over entirely.

The five most important factors are: (1) Google Business Profile — whether it exists, is verified, and is fully complete; (2) customer reviews — volume, recency, and average rating; (3) schema markup — whether your website explicitly tells AI crawlers your business type, location, hours, and services; (4) NAP consistency — whether your business name, address, and phone number are identical across all directories and your website; and (5) authoritative content — whether your site answers questions AI users are asking about your category.

Foundational fixes like completing your Google Business Profile, fixing NAP inconsistencies, and adding schema markup can start influencing AI recommendations within weeks. Content signals — building authoritative FAQ pages, earning more reviews, getting cited in local directories — take one to three months to propagate fully. Unlike Google rankings, AI data sources update more frequently, so improvements tend to surface faster.

Google Business Profile (formerly Google My Business) is the primary structured data source AI systems and Google's own AI Overviews use to confirm a local business is real, current, and trustworthy. A complete, verified GBP with current hours, photos, services, and recent reviews dramatically increases the likelihood that AI assistants will include your business in answers about local services. Businesses without a GBP are essentially invisible to location-based AI queries.

NAP stands for Name, Address, Phone number. When these three pieces of information are identical across your website, Google Business Profile, Yelp, Facebook, and dozens of other directories, AI systems gain high confidence that they have accurate information about your business. Inconsistencies — a suite number missing in one place, a slightly different business name in another — create uncertainty that makes AI less likely to recommend you. Consistent NAP is one of the fastest wins available.

Schema markup is structured JSON-LD code embedded in your website that explicitly declares your business type, name, address, phone number, hours, services, and price range in a machine-readable format. AI crawlers and search engines parse this data directly, which means they do not have to guess what your business does — you tell them exactly. For local businesses, LocalBusiness schema is the most impactful markup to add.

Answer Engine Optimization is the practice of structuring your online presence so that AI assistants recommend your business rather than (or in addition to) ranking you in traditional search results. AEO focuses on structured data, authoritative content, consistent business information, and being cited by trusted sources. Unlike SEO, which chases rankings, AEO chases AI citations and recommendations.

Local service businesses see the most direct impact: plumbers, HVAC technicians, electricians, roofers, dentists, chiropractors, salons, auto repair shops, restaurants, gyms, and other professionals where people make high-intent queries like "best plumber near me" or "HVAC repair open now." These are exactly the queries AI assistants answer directly, and they often send calls or bookings without the user visiting a website at all.

Yes. Your score, grade, and top critical issue are always free with no account required. The full multi-item gap report with prioritized fixes is unlocked by entering your email address. There is no paid tier for this tool — the email step is the only gate.

The free tier shows your 0–100 score, a grade letter (A through F), and your single most critical gap. This is enough information to understand where you stand and what your biggest problem is. The full detailed report — which lists 4 to 6 specific gaps with prioritized, actionable fixes — is unlocked after entering your email address.

The full report breaks down every factor in your score, identifies 4 to 6 specific gaps, and provides concrete next steps for each — for example, "Your GBP has no service list: add these 5 services" or "Your NAP differs on Yelp: here's the exact inconsistency." The report is designed to be actionable without needing an SEO agency to interpret it.

Businesses in high-intent local service categories — trades (plumbing, HVAC, electrical, roofing), medical and dental practices, auto service shops, salons and spas, and restaurants — are most at risk of losing leads to AI-invisible status. In these categories, a caller who finds you through a ChatGPT recommendation is already motivated to book; missing that recommendation is a direct revenue loss.

Yes, and it is actually ideal for new businesses to run this check before spending money on advertising. The tool will show you exactly which foundational pieces are missing — GBP, schema, citations — so you can build the right infrastructure from day one instead of correcting it later. A new business that launches with strong AI visibility signals starts compounding trust immediately.